LOG206 18V E-business

LOG206 18V E-business

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Instructor

Deodat Edward Mwesiumo

PhD Scholar

Department of Logistics

Office: 2.147

E-mail: Deodat.E.Mwesiumo@himolde.no

Course content

 

The path to digital business success is not straightforward. Selecting correct strategic direction and surviving in an increasingly harsh competitive environment is quite challenging. While several flagship digital businesses are now leading global brands, failure rates of digital transformation and digital business start-ups are also alarming. The good news is that successful businesses, both start-ups and existing businesses, have leant and implement right strategic decisions about digital technology, digital marketing and supply chain management.

Against the above backdrop, the aim of LOG206 is to provide knowledge and some practical skills that can help students navigate towards digital business. The course identifies and presents key management principles and decisions required by organisations moving to digital business and consider the process by which these decisions can be taken. Some of the key questions include: How to create effective value proposition? Which business models should we implement? Which external environment factors should digital business managers consider? How to optimize digital assets? In which ways can Big data be used to create and deliver value? How to carryout digital transformation?

The course takes an integrative approach by drawing on insights, theories and models from many disciplines such as information systems, marketing, economics, supply chain management and strategy.

Language of instruction

English

Required background

 None

Credits

 7.5

Learning activities

Learning activities will comprise of lectures (two hours per week) and exercises/assignments. In completing the assignments students are expected to work individually or in groups but the instructor will be available (physically or online) to assist students who need help.

Assignments

There will be five compulsory assignments during the semester. The assignments can be completed individually or in groups of maximum three students. To be allowed to take the final exam, one has to pass at least four assignments.

Final assessment

The course will be assessed based on a final exam, carrying 100% of the final grade. However, review questions that reflect the nature of questions in the final exam will be provided at the end of every topic.

While questions in the final exam will be in English, students will be allowed to present their answers in Norwegian. Digital exam system will be used. Read more about digital exam at: http://www.himolde.no/english/forstudentene/Sider/Digital-eksamen.aspx )

Main reference book

Chaffey, D (2015). Digital Business and E-Commerce Management: Strategy, Implementation and practice. 6/E. Pearson.

Other resources

Business Insider: www.businessinsider.com

Smart Insights: www.smartinsights.com

Forbes Technology: www.forbes.com/technology

MuleSoft resources: www.mulesoft.com/integration-resources

Gartner Research: www.gartner.com/technology/research

Notes

Given the broad scope of digital business, PowerPoint slides and notes will be provided on all topics to indicate focus areas of the subject matter.

 

Course summary:

Date Details